How to succeed with innovation in established companies

Ten years ago I did my masters thesis on innovation capabilities in established companies. Since then I have been working with innovation the last ten years in various organizations. How naive I was when I was looking at innovation from an academic perspective. A lot of theory is focused on idea management, innovationstrategies, business models and processes. The truth is that what could have been brilliant innovations often end up as merely incremental improvements that act as artificial respiration for dying business models.

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